Being the shopper:
Lempert, Phil
Being the shopper: understanding the buyer's choice / by Phil Lempert. - New York: John Wiley and sons, inc., 2002. - x, 245 pages : illustrations ; 27 cm
9780471151357 INR 1398/-
Consumption (Economics)
Consumer behavior
Marketing
658.8 / LEM
Being the shopper: understanding the buyer's choice / by Phil Lempert. - New York: John Wiley and sons, inc., 2002. - x, 245 pages : illustrations ; 27 cm
9780471151357 INR 1398/-
Consumption (Economics)
Consumer behavior
Marketing
658.8 / LEM