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International marketing /

Kotabe, Masaaki

International marketing / by Masaaki Kotabe and Kristiaan Helsen. - 6th ed. - New Delhi, India: Wiley, c2011. - xxiv, 595p.

ISBN: 9788126557509 INR 799/-

Subjects--Topical Terms:
Marketing
Export marketing
International business enterprises--Management

Subjects--Geographic Terms:
Asia
Pacific Area

Dewey Class. No.: 658.8 / KOT

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