New products management /
Crawford Merle
New products management / by Merle Crawford and Anthony Di Benedetto. - 9th ed. - Chennai, India: McGraw-Hill Education India Pvt. Ltd., c2008.[2011]. - xviii, 558 p. : illus.
Includes bibliographical references (p. [505]-508) and index.
9780071332651 INR 799/-
New products--Management.
658.575 / CRA
New products management / by Merle Crawford and Anthony Di Benedetto. - 9th ed. - Chennai, India: McGraw-Hill Education India Pvt. Ltd., c2008.[2011]. - xviii, 558 p. : illus.
Includes bibliographical references (p. [505]-508) and index.
9780071332651 INR 799/-
New products--Management.
658.575 / CRA