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Marketing research:

Malhotra, Naresh K.

Marketing research: an applied orientation / by Naresh K Malhotra and Satyabhusan Dash. - 7th ed. - Noida: Pearson, 2016. - xxx, 968p.

ISBN: 9789332555693 INR 779/-

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / MAL

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