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Living the brand :

Ind, Nicholas.

Living the brand : how to transform every member of your organization into a brand champion. / by Nicholas Ind. - London : Kogan Page, 2001. - 202 pages. - In association with marketing series .

ISBN: 0749433515

Subjects--Topical Terms:
Marketing management--Brand management.

Dewey Class. No.: 658.827 / IND

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