Brand vs. wild : building resilient brands for harsh business environments /
Lewis, Jonathan David,
Brand vs. wild : building resilient brands for harsh business environments / by Jonathan David Lewis. - xvi, 198 pages ; 24 cm
Includes bibliographical references and index.
Introduction -- Lost -- Afraid -- Adrift -- Wild -- Savage -- Stop -- Orient -- Focus -- Flow -- Adapt -- Do -- Conclusion.
9781138736016
2016052806
Branding (Marketing)
Brand name products--Management.
Product management.
658.827
Brand vs. wild : building resilient brands for harsh business environments / by Jonathan David Lewis. - xvi, 198 pages ; 24 cm
Includes bibliographical references and index.
Introduction -- Lost -- Afraid -- Adrift -- Wild -- Savage -- Stop -- Orient -- Focus -- Flow -- Adapt -- Do -- Conclusion.
9781138736016
2016052806
Branding (Marketing)
Brand name products--Management.
Product management.
658.827