New venture management:

Kuratko, Donald F.

New venture management: the entrepreneur's roadmap/ by Donald F. Kuratko, Jeffrey S. Hornsby. - New York Routledge 2018 - xix, 335 pages, illustrations 23cm

New venture opportunities --
New ventures : the quite giant --
Ideation : the concept --
Venture options : the pathways --
New venture development --
Marketing : the customer --
Legal considerations : the parameters --
Strategic pricing : the hook --
New venture finances --
Startup capital : the injection --
Financial statements : the scorecard --
Financial analysis : the gauges --
New venture growth --
Human resources : the people --
The business plan : the compass --
Scaling ventures : the future.

9781138208919


New business enterprises.
Venture capital.
Entrepreneurship.

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