Nonmarket strategic management
Voinea, Cosmina Lelia 1981-
Nonmarket strategic management by Cosmina Lelia Voinea and Hans van Kranenburg. - London ; New York Routledge 2017 - xiii, 171 pages 24 cm
Preface --
Nonmarket strategic management from a theoretical perspectives --
Genesis of the nonmarket field --
Advancing the nonmarket environment : expanding institutions, issues, interests, and information --
Institutions : nature, context, and pressures --
Types of nonmarket institutions --
Stakeholder approach to nonmarket --
Nonmarket strategies : why-, when-, and how? --
Nonmarket resources and outcomes --
How it is done: nonmarket strategic management in practice --
Let them eat bugs : legitimacy and legislative priority in the dutch edible insect sector --
Merger and acquisition investigations in the european airline industry --
Nonmarket actions from the chemical industry : the case of Merck & Co --
The nonmarket actions from the oil industry : the case of Royal Dutch Shell --
Index.
9781138918290
Strategic planning.
658.4012
Nonmarket strategic management by Cosmina Lelia Voinea and Hans van Kranenburg. - London ; New York Routledge 2017 - xiii, 171 pages 24 cm
Preface --
Nonmarket strategic management from a theoretical perspectives --
Genesis of the nonmarket field --
Advancing the nonmarket environment : expanding institutions, issues, interests, and information --
Institutions : nature, context, and pressures --
Types of nonmarket institutions --
Stakeholder approach to nonmarket --
Nonmarket strategies : why-, when-, and how? --
Nonmarket resources and outcomes --
How it is done: nonmarket strategic management in practice --
Let them eat bugs : legitimacy and legislative priority in the dutch edible insect sector --
Merger and acquisition investigations in the european airline industry --
Nonmarket actions from the chemical industry : the case of Merck & Co --
The nonmarket actions from the oil industry : the case of Royal Dutch Shell --
Index.
9781138918290
Strategic planning.
658.4012