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Consumer behavior/

Schiffman,Leon G

Consumer behavior/ by Leon G Schiffman, Joseph Wisenblit and S Ramesh Kumar - 12th ed. - Chennai Pearson 2019 - XXX,670pages: Illustrations: 25cms.

ISBN: 9789353069834

Subjects--Topical Terms:
Marketing research
Verbraucherverhalten

Dewey Class. No.: 658.8342 SCH

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