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Marketing research:

Malhotra, Naresh K

Marketing research: An applied orientation / by Naresh K Malhotra. - 3rd ed. - New Jersey: Prentice-Hall, 1999. - 763p.

ISBN: 0130131628

Subjects--Topical Terms:
Marketing research
Case studies

Dewey Class. No.: 658.83 / MAL

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