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Business marketing management:

Hutt, Michael D

Business marketing management: A stratetgic view of industrial and organizational markets / by Michael D Hutt, Thomas W Speh. - 5th ed. - New York: Dryden Press, 1995. - 757p. - Dryden Press Series in Marketing .

ISBN: 0030949181

Subjects--Topical Terms:
Industrial marketing, Management, Case studies

Dewey Class. No.: 658.804 / HUT

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