Competitive strategy:

Porter, Michael E.

Competitive strategy: techniques for analyzing industries and competitors / by Michael E. Porter - New York: Simon and Schuster, 2004. - xxviii, 396p.

Includes bibliographical references and index

In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.

9780743260886 INR 899

Industrial management
Strategic planning

658 / POR

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