Services marketing:
Lovelock, Christopher H
Services marketing: People, technology, strategy / by Christopher Lovelock.. - 4th ed. - New Delhi: Pearson Education ; 2001. - xviii, 717 p. : ill.
0131138650 9788178083520
Professions--Marketing
Service industries--Marketing
658.8 / LOV
Services marketing: People, technology, strategy / by Christopher Lovelock.. - 4th ed. - New Delhi: Pearson Education ; 2001. - xviii, 717 p. : ill.
0131138650 9788178083520
Professions--Marketing
Service industries--Marketing
658.8 / LOV