Kellogg on marketing:
Kellogg on marketing: The Kellogg marketing faculty northwestern university /
edited by Dawn Iacobucci.
- New York: John Wiley, 2006.
- xx, 427p.: ill.
8126507039 9788126507030
Marketing Strategy
Brand positioning
Quantitative marketing research
658.8 / IAC
8126507039 9788126507030
Marketing Strategy
Brand positioning
Quantitative marketing research
658.8 / IAC