Kellogg on branding:
Kellogg on branding: the marketing faculty of the Kellogg School of management /
edited by Alice M Tybout; Tim Calkins
- New Delhi: Wiley India, 2005.
- xvii, 334p. : ill.
Includes index
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
9788126510276
Brand name products.
Branding (Marketing)
Customer relations--Management.
658.827 / TYB
Includes index
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
9788126510276
Brand name products.
Branding (Marketing)
Customer relations--Management.
658.827 / TYB