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Strategic market management:

Aaker, David A.

Strategic market management: global perspectives/ by David A. Aaker and Damien Mcloughlin - New Delhi: Wiley India, 2014. - 368p.

ISBN: 9788126548927 Rs. 529.00

Subjects--Topical Terms:
Marketing management
Strategic planning
Marketing
Industrial management

Dewey Class. No.: 658.8 / AAK

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