The Case Study Handbook: a student's guide/
Ellet, William
The Case Study Handbook: a student's guide/ by William Ellet. - Boston, Massachusetts : Harvard Business Review Press, 2018. - vi, 253 pages : illustrations ; 24 cm
What is the case method? What's in it for you? --
Part I. Analyzing cases. What is a case? --
The skills you need to read and analyze a case --
How to analyze decision scenario cases --
How to analyze evaluation scenario cases --
How to analyze problem-diagnosis scenario cases --
Part II. Discussing cases. How to prepare and discuss cases --
Part III. Writing about cases. How to write case-based essays --
How to write decision scenario essays --
How to write evaluation scenario essays --
Writing about problem-diagnosis scenarios --
Part IV. Cases for analysis and writing. General Motors : Packard Electric Division --
Malaysia in the 1990s (A) --
Allentown Materials Corporation : the Electronic Products Division (abridged) --
Part V. Study guides for case analysis and writing. Study guide for decision scenario cases --
Study guide for evaluation scenario cases --
Study guide for problem-diagnosis scenario cases.
If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.--
9781633696150 799.00
Management--Study and teaching.--Case studies
Management
658 / ELL
The Case Study Handbook: a student's guide/ by William Ellet. - Boston, Massachusetts : Harvard Business Review Press, 2018. - vi, 253 pages : illustrations ; 24 cm
What is the case method? What's in it for you? --
Part I. Analyzing cases. What is a case? --
The skills you need to read and analyze a case --
How to analyze decision scenario cases --
How to analyze evaluation scenario cases --
How to analyze problem-diagnosis scenario cases --
Part II. Discussing cases. How to prepare and discuss cases --
Part III. Writing about cases. How to write case-based essays --
How to write decision scenario essays --
How to write evaluation scenario essays --
Writing about problem-diagnosis scenarios --
Part IV. Cases for analysis and writing. General Motors : Packard Electric Division --
Malaysia in the 1990s (A) --
Allentown Materials Corporation : the Electronic Products Division (abridged) --
Part V. Study guides for case analysis and writing. Study guide for decision scenario cases --
Study guide for evaluation scenario cases --
Study guide for problem-diagnosis scenario cases.
If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.--
9781633696150 799.00
Management--Study and teaching.--Case studies
Management
658 / ELL