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Marketing in a digital world /

Marketing in a digital world / edited by Aric Rindfleisch, Department of Business Administration, University of Illinois, USA Alan J. Malter, Department of Managerial Studies, University of Illinois, USA. - First edition. - xxiii, 217 pages ; 24 cm. - Review of marketing research ; volume 16 . - Review of marketing research ; v. 16. .

Includes bibliographical references and index.

ISBN: 9781787563407

LCCN: 2019304644

Subjects--Topical Terms:
Marketing--Technological innovations.
Marketing--Data processing.
Marketing--Data processing.
Marketing--Technological innovations.

Dewey Class. No.: 658.8 / MAL

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