How to Get Published in the Best Marketing Journals

How to Get Published in the Best Marketing Journals Edited by Timothy Clark, Mike Wright and David. J. Ketchen, Jr. - Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, 2016 - xv, 299 pages ; 24 cm

increasing number of universities around the globe are rewarding faculty who place their work in top management journals. Drawing on the insights from top journal editors and leading scholars in the field, this book is a treasure trove of tips for publishing in the best management journals. The topics covered include the mysteries of the review process, getting your methodology right, publishing across disciplinary boundaries, the rise of open access journals, publishing ethics, making use of peer review, targeting special issues, sustaining a publications career, and making sense of journal rankings. Drawing on the considerable experience of its authors, and offering candid insights that are often held as secrets among senior faculty, this book takes the reader behind the scenes of the journal review process, making it a must-read for those seeking to advance their career.

9781839109867


Communication in management
Business writing
Publishing

658.453 / STE

Copyright © 2021 Indian Institute of Management Visakhapatnam
Koha v20.05