Software product management and pricing : key success factors for software organizations/
Kittlaus, Hans-Bernd
Software product management and pricing : key success factors for software organizations/ Hans-Bernd Kittlaus - Verlag Berlin Heidelberg Springer 2009. - ix, 231 pages illustrations 26 cm
Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. This book defines the term 'software product' and looks at the business and organizational sides.
9783642095702
Product management.
Computer software -- Prices.
Computer software -- Marketing.
005.3068 / KIT
Software product management and pricing : key success factors for software organizations/ Hans-Bernd Kittlaus - Verlag Berlin Heidelberg Springer 2009. - ix, 231 pages illustrations 26 cm
Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. This book defines the term 'software product' and looks at the business and organizational sides.
9783642095702
Product management.
Computer software -- Prices.
Computer software -- Marketing.
005.3068 / KIT