Retail management: a strategic approach
Berman, Barry
Retail management: a strategic approach - 13th ed. - New Delhi Pearson India Education Services Pvt. Ltd. 2018 - xxvii, 772p.
Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today's retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of omnichannel retailing.
9789332587694
Retail Management
658.87 / BER
Retail management: a strategic approach - 13th ed. - New Delhi Pearson India Education Services Pvt. Ltd. 2018 - xxvii, 772p.
Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today's retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of omnichannel retailing.
9789332587694
Retail Management
658.87 / BER