E-business & e-commerce: Managing the digital value chain /
Meier,Andreas.
E-business & e-commerce: Managing the digital value chain / E-business and e-commerce Andreas Meier. - Verlag Berlin Heidelberg ; Springer.com, 2009. - 220 p. : 27 cm.
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
9783540893271
2011007808
015757583 Uk
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C472 2011
658.872
E-business & e-commerce: Managing the digital value chain / E-business and e-commerce Andreas Meier. - Verlag Berlin Heidelberg ; Springer.com, 2009. - 220 p. : 27 cm.
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
9783540893271
2011007808
015757583 Uk
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C472 2011
658.872