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Essentials of marketing research /

Zikmund, William G

Essentials of marketing research / by William G Zikmund, Barry J Babin. - 3rd ed. - Delhi: Thomson South-Western, 2007. - 414p.

ISBN: 8131502813

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / ZIK

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