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Marketing : theory, evidence, practice /

Sharp, Byron,

Marketing : theory, evidence, practice / Byron Sharp. - Second edition. - xxxvii, 796 pages : illustrations ; 25 cm

Includes bibliographical references (pages 753-781) and index.

ISBN: 9780195590296

LCCN: 2018286577

Nat. Bib. No.: GBB7F6665 bnb

Nat. Bib. Agency Control No.: 018493006 Uk

Subjects--Topical Terms:
Marketing.
Marketing--Australia--Case studies.
Marketing--Management.
Industrial management.
Marketing--Management.
Professions--Marketing.
Marketing
Marketingmanagement

LC Class. No.: HF5415 / .S3985 2017

Dewey Class. No.: 658.8

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