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Services marketing /

Rama Mohana Rao, K

Services marketing / by K Rama Mohana Rao. - 2nd ed. - Delhi: Pearson, 2011. - 546p.

ISBN: 9788131732250

Subjects--Topical Terms:
Professions
Marketing
Service industries
Customer service

Dewey Class. No.: 658.8 / RAO

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