Strategic brand management /
Elliott, Richard
Strategic brand management / by Richard Elliott, Larry Percy. - New Delhi: Oxford University Press, 2008. - 265p.
9780195692280 0195692284
Product management
Strategic planning
658.827 / ELL
Strategic brand management / by Richard Elliott, Larry Percy. - New Delhi: Oxford University Press, 2008. - 265p.
9780195692280 0195692284
Product management
Strategic planning
658.827 / ELL