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International marketing /

Cateora, Philip R.

International marketing / by Philip R. Cateora, John L. Graham and Prashant Salwan - 13th Ed. - New Delhi: TMH, 2010 - 888p.

Includes index

ISBN: 9780070666993

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / CAT

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