Mann ki baat: a social revolution on radio

Mann ki baat: a social revolution on radio - New Delhi: Lexis Nexis, 2017. - xix, 424 p.

‘Mann Ki Baat’, Prime Minister Narendra Modi’s popular and ubiquitous monthly radio address has developed into a tour-de-force in itself. Ever since the programme began on Vijaya Dashami in 2014 (3-Oct-2014) there has been considerable curiosity about the origins of the programme, the idea behind it and the mind of the man behind the inspiring voice that reaches millions every month.

In times of visual bombardment, ‘Mann Ki Baat’ became one of the most popular programmes in the history of radio, not just in India but indeed worldwide.

But how did this happen? What is the behind-the scenes story that made this happen? This book answers these questions and some more.


http://lexisnexis.in/mann-ki-baat-a-social-revolution-on-radio.htm


9789350359907


Speeches - Social Revolution
Narendra Modi - Prime Minister
Radio broadcasting

302.2 / MOD

Copyright © 2021 Indian Institute of Management Visakhapatnam
Koha v20.05