How brands grow:
Romaniuk, Jenni
How brands grow: Part 2 including emerging markets, services, durables, news and luxury brands / by Jenni Romaniuk and Byron Sharp. - Australia : Oxford University Press, 2016. - xiv, 233 pages : illustrations ; 24 cm
"This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket.
9780195596267 INR 1928/-
Branding (Marketing)
Brand name products -- Management.
658.827 / SHA
How brands grow: Part 2 including emerging markets, services, durables, news and luxury brands / by Jenni Romaniuk and Byron Sharp. - Australia : Oxford University Press, 2016. - xiv, 233 pages : illustrations ; 24 cm
"This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket.
9780195596267 INR 1928/-
Branding (Marketing)
Brand name products -- Management.
658.827 / SHA