The 11 immutable laws of Internet branding. / (Record no. 1)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00891cam a22003011a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000000117 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180926115128.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100616s2000 nyu |r| ||110|eng|||| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0060196211 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | iimb112999 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201802122022 |
| Level of effort used to assign nonsubject heading access points | mansoor |
| Level of effort used to assign subject headings | 201106171741 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201007301349 |
| Level of effort used to assign classification | VLOAD |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIMB |
| Transcribing agency | |
| 082 1# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | RIE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al. |
| 9 (RLIN) | 227 |
| 245 14 - TITLE STATEMENT | |
| Title | The 11 immutable laws of Internet branding. / |
| Statement of responsibility, etc. | Al Ries and Laura Ries. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Eleven immutable laws of Internet branding. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | HarperBusiness, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 175 pages. ; |
| Dimensions | 20 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 9 (RLIN) | 228 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 229 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ries, Laura. |
| 9 (RLIN) | 230 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| 6 | 62704 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| 6 | 000330 |
| s | 2830:20170125 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | 1 | 658.84 RIE | 000330 | 10/22/2018 | 10/04/2018 | 195.00 | 08/22/2018 | Book |