The 11 immutable laws of Internet branding. / (Record no. 1)

MARC details
000 -LEADER
fixed length control field 00891cam a22003011a 4500
001 - CONTROL NUMBER
control field vtls000000117
003 - CONTROL NUMBER IDENTIFIER
control field IIMBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180926115128.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100616s2000 nyu |r| ||110|eng||||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0060196211
035 ## - SYSTEM CONTROL NUMBER
System control number iimb112999
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201802122022
Level of effort used to assign nonsubject heading access points mansoor
Level of effort used to assign subject headings 201106171741
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201007301349
Level of effort used to assign classification VLOAD
040 ## - CATALOGING SOURCE
Original cataloging agency IIMB
Transcribing agency
082 1# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Item number RIE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al.
9 (RLIN) 227
245 14 - TITLE STATEMENT
Title The 11 immutable laws of Internet branding. /
Statement of responsibility, etc. Al Ries and Laura Ries.
246 3# - VARYING FORM OF TITLE
Title proper/short title Eleven immutable laws of Internet branding.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. HarperBusiness,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 175 pages. ;
Dimensions 20 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
9 (RLIN) 228
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 229
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ries, Laura.
9 (RLIN) 230
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
6 62704
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
6 000330
s 2830:20170125
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 1 658.84 RIE 000330 10/22/2018 10/04/2018 195.00 08/22/2018 Book

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