MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01789nam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000158172 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180822140543.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171004t2017 ii a 00 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789385936944 |
| Terms of availability |
INR 499/- |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201710041056 |
| Level of effort used to assign nonsubject heading access points |
navnath |
| -- |
201710041023 |
| -- |
navnath |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
SRI |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sridhar, K. V. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
30 second thrillers: |
| Remainder of title |
tales that tell the stories behind the ads we love / |
| Statement of responsibility, etc. |
by K. V. Sridhar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi: |
| Name of publisher, distributor, etc. |
Bloomsbury, |
| Date of publication, distribution, etc. |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
333 pages |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| -- |
VIRTUAITEM |
| -- |
30000 |
| -- |
30000 |
| -- |
1000 |
| 6 |
000541 |
| s |
2830:20171004 |
