Deviate : (Record no. 1060)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01808nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000158186 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180822140550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171006t2017 xxka 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781474607247 |
| Terms of availability | INR 399/- |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201710061511 |
| Level of effort used to assign nonsubject heading access points | navnath |
| -- | 201710061302 |
| -- | navnath |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 152.14 |
| Item number | LOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lotto, Beau |
| 245 1# - TITLE STATEMENT | |
| Title | Deviate : |
| Remainder of title | the science of seeing differently/ |
| Statement of responsibility, etc. | by Beau Lotto. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Weidenfeld & Nicolson, |
| Date of publication, distribution, etc. | ©2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 332 pages |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, [neuroscientist] Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others, and the world. With this new understanding of how the brain functions, we can apply these insights to every aspect of life and work. Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | visual perception |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Perception |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Creative ability |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 30000 |
| -- | 30000 |
| -- | 1000 |
| 6 | 000547 |
| s | 2830:20171006 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | 5 | 1 | 152.14 LOT | 000547 | 12/28/2022 | 03/05/2020 | 399.00 | 08/22/2018 | Book |