Brand transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy (Record no. 1447)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00953 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190515161636.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180920b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138064300 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMV |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Glanfield, Keith |
| 9 (RLIN) | 181 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy |
| Statement of responsibility, etc. | by Keith Glanfield |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 224pages |
| Other physical details | illustrations |
| Dimensions | 23cms |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Brand Transformation<br/>2. The Strategic Influence of Branding<br/>3. Branding and Firm Performance<br/>4. Managing Brand Complexity<br/>5. Managing Corporate Brands<br/>6. Managing Brand Portfolio Performance<br/>7. Managing Brand Communication<br/>8. Brand Transformation: Strategic issues and options<br/>9. Brand Transformation: Strategy selection and implementation |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 182 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Organizational change |
| 9 (RLIN) | 183 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | General Stacks | 09/20/2018 | 2 | 2.00 | 2 | 2 | 658.827 GLA | 000896 | 02/03/2021 | 04/05/2019 | 3289.06 | 09/20/2018 | Book |