We are like that only: (Record no. 1601)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01477 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190206192010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190206b ||||| |||| 00| 0 eng d |
| 020 0# - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143065975 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMV |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.33 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bijapurkar, Rama |
| Relator term | Author |
| 9 (RLIN) | 860 |
| 245 1# - TITLE STATEMENT | |
| Title | We are like that only: |
| Remainder of title | Understanding the logic of consumer india/ |
| Statement of responsibility, etc. | by Rama Bijapurkar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Penguin |
| Date of publication, distribution, etc. | 2013 |
| Place of publication, distribution, etc. | Gurgaon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 293 pages: |
| Other physical details | Illustrations; |
| Dimensions | 24 cms. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market—the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company’s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. ‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India’—From the Foreword by C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | India |
| 9 (RLIN) | 861 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer |
| 9 (RLIN) | 862 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme | Shelving location | Source of acquisition | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | 299.25 | 381.33 BIJ | 000040 | 08/22/2018 | 399.00 | 08/22/2018 | Reference | |||||||||
| Indian Institute of Management Visakhapatnam - Andhra University | Indian Institute of Management Visakhapatnam - Andhra University | 02/05/2019 | 299.25 | 381.33 BIJ | 001064 | 06/11/2019 | 399.00 | 02/05/2019 | Book | Dewey Decimal Classification | General Stacks | 1 | 1 | 02/15/2019 |