Titan (Record no. 1602)
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000 -LEADER | |
---|---|
fixed length control field | 01934 a2200193 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190206183243.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190206b ||||| |||| 00| 0 eng d |
020 0# - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789350099780 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | IIMV |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 338.70954 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kamath, Vinay |
Relator term | Author |
9 (RLIN) | 855 |
245 00 - TITLE STATEMENT | |
Title | Titan |
Remainder of title | Inside India's most successful consumer brand/ |
Statement of responsibility, etc. | by Vinay Kamath |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | hachette |
Date of publication, distribution, etc. | 2018 |
Place of publication, distribution, etc. | New Delhi |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 187 pages: |
Other physical details | Illustrations; |
Dimensions | 23cms. |
520 3# - SUMMARY, ETC. | |
Summary, etc. | When Titan Company Limited launched its quartz watches some 30 years ago, the founders - a merry bunch of Tata employees who started out simply wanting ‘to do something different' - could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s.<br/><br/>The brand they created - at first against tremendous odds and restrictive norms - injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals.<br/><br/>Titan: Inside India's Most Successful Consumer Brand takes readers from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Titan-brand |
9 (RLIN) | 856 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | General Stacks | 02/05/2019 | 1 | 3 | 3 | 338.70954 KAM | 001063 | 08/17/2023 | 06/20/2023 | 599.00 | 02/05/2019 | Book |