Titan (Record no. 1602)

MARC details
000 -LEADER
fixed length control field 01934 a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190206183243.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190206b ||||| |||| 00| 0 eng d
020 0# - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350099780
040 ## - CATALOGING SOURCE
Transcribing agency IIMV
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.70954
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kamath, Vinay
Relator term Author
9 (RLIN) 855
245 00 - TITLE STATEMENT
Title Titan
Remainder of title Inside India's most successful consumer brand/
Statement of responsibility, etc. by Vinay Kamath
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. hachette
Date of publication, distribution, etc. 2018
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 187 pages:
Other physical details Illustrations;
Dimensions 23cms.
520 3# - SUMMARY, ETC.
Summary, etc. When Titan Company Limited launched its quartz watches some 30 years ago, the founders - a merry bunch of Tata employees who started out simply wanting ‘to do something different' - could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s.<br/><br/>The brand they created - at first against tremendous odds and restrictive norms - injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals.<br/><br/>Titan: Inside India's Most Successful Consumer Brand takes readers from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Titan-brand
9 (RLIN) 856
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam General Stacks 02/05/2019 1 3 3 338.70954 KAM 001063 08/17/2023 06/20/2023 599.00 02/05/2019 Book

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