The Indigo Story: (Record no. 1603)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01450 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190207124504.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190207b ||||| |||| 00| 0 eng d |
| 020 0# - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353043551 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMV |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.70954 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Viswajeet, Shelley |
| Relator term | Author |
| 9 (RLIN) | 872 |
| 245 1# - TITLE STATEMENT | |
| Title | The Indigo Story: |
| Remainder of title | Inside the upstart that redefined indian aviation/ |
| Statement of responsibility, etc. | by Shelly Vishwajeet |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Rupa Publications |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc. | New Delhi |
| 300 0# - PHYSICAL DESCRIPTION | |
| Extent | xiii, 210 pages: |
| Other physical details | Illustrations; |
| Dimensions | 24 cms. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company's formative years as a fearless start-up and its evolution into one of India's most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors and proved the doomsday predictors wrong in double-quick time.<br/><br/>So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled?<br/><br/>Uncover all this and much more in this captivating book. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Indigo airlines-history |
| 9 (RLIN) | 873 |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Airlines-india |
| 9 (RLIN) | 874 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | General Stacks | 02/05/2019 | 1 | 375.00 | 5 | 378.70954 VIS | 001062 | 07/07/2022 | 06/15/2022 | 500.00 | 02/05/2019 | Book |