Marketing management (Record no. 1607)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00746 a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190207151217.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190207b ||||| |||| 00| 0 eng d |
| 020 0# - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMV |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | Author |
| 9 (RLIN) | 878 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc. | by Philip Kotler and Kevin lane Keller |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 15 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 756 pages; |
| Other physical details | Illustrations; |
| Dimensions | 25 cms |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing--Management |
| 9 (RLIN) | 879 |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 880 |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 881 |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 882 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Keller |
| Dates associated with a name | 1956 |
| Relator term | Author |
| 9 (RLIN) | 883 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Marketing management Indian Cases |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 15 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | General Stacks | 02/07/2019 | 9 | 749.25 | 8 | 1 | 658.8 KOT | 001067 | 11/14/2024 | 06/02/2023 | 06/02/2023 | 999.00 | 02/07/2019 | Book |