Marketing Management: (Record no. 1613)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00606 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190223155558.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190223b ||||| |||| 00| 0 eng d |
| 020 0# - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352807383 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMV |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V.S |
| Relator term | Author |
| 9 (RLIN) | 931 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: |
| Remainder of title | Indian Context Global Perspective |
| Statement of responsibility, etc. | by V.S.Ramaswamy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Sage |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvii, 798 pages: |
| Other physical details | illustrations; |
| Dimensions | 27 cms. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing-India-Management |
| 9 (RLIN) | 932 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Namakumari, S |
| Relator term | Author |
| 9 (RLIN) | 933 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 6 th |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | General Stacks | 02/23/2019 | 3 | 746.25 | 2 | 658.8 RAM | 001079 | 08/28/2023 | 08/28/2023 | 995.00 | 02/23/2019 | Book |