Marketing for Entrepreneurs: Concepts and Applications for New Ventures (Record no. 1661)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01537 a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190427172647.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190427b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452230047 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMV |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CRA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Frederick G. Crane |
| Relator term | Author |
| 9 (RLIN) | 1086 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for Entrepreneurs: Concepts and Applications for New Ventures |
| Statement of responsibility, etc. | by Frederick G. Crane |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Sage |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 245 pages; |
| Other physical details | illustrations: |
| Dimensions | 20 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Marketing in an Entrepreneurial Context 2. Finding and Evaluating the Right Marketing Opportunity 3. Using Marketing Research to Ensure Entrepreneurial Success 4. Understanding Customers and Competitors 5. Segmentation, Targeting, and Positioning 6. Developing New Products and Services 7. Building and Sustaining the Entrepreneurial Brand 8. Entrepreneurial Pricing 9. Entrepreneurial Channel Development and Supply Chain Management 10. Entrepreneurial Promotion: Doing More With Less! 11. The Entrepreneurial Marketing Plan |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | The focus of the book is on how can marketing be used to find, evaluate and exploit venture opportunity. How to leverage marketing as a start-up, in the development and promotion of new products and services. Chapters are written in a way to allow readers to apply the described concepts and strategies to their own ventures. A great book for the course. Easy, enjoyable read. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurship |
| 9 (RLIN) | 1087 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | General Stacks | 04/27/2019 | 2 | 4.00 | 2 | 2 | 658.8 CRA | 001144 | 07/28/2024 | 01/30/2024 | 01/30/2024 | 5400.00 | 04/27/2019 | Book |