Entrepreneurial Marketing: An Effectual Approach (Record no. 1662)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01208 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190408154856.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190408b ||||| |||| 00| 0 eng d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138712911 |
| 040 0# - CATALOGING SOURCE | |
| Transcribing agency | IIMV |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Edwin J. Nijssen |
| Relator term | Author |
| 9 (RLIN) | 1048 |
| 245 0# - TITLE STATEMENT | |
| Title | Entrepreneurial Marketing: An Effectual Approach |
| Statement of responsibility, etc. | by Edwin J. Nijssen |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 169 pages; |
| Other physical details | Illustration: |
| Dimensions | 8.5 cms. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface --<br/>Using marketing to create a new business with radically new product ideas --<br/>Identifying an application and market --<br/>Segmentation and positioning to maximise the value of a new technology and product application --<br/>Adoption, diffusion, and understanding lead customers --<br/>Competitive and market considerations --<br/>The customer development process --<br/>Developing a marketing and sales programme --<br/>The role of sales in customer development --<br/>Developing the new firm¿s marketing and sales capabilities --<br/>References. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products -- Marketing. |
| 9 (RLIN) | 1049 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Management. |
| 9 (RLIN) | 1050 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurship. |
| 9 (RLIN) | 1051 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | Second edition |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | General Stacks | 04/08/2019 | 2 | 2 | 2 | 658.8 NIJ | 001132 | 07/28/2024 | 01/30/2024 | 01/30/2024 | 3440.64 | 04/08/2019 | Book |