Entrepreneurial Marketing: Sustaining Growth in All Organisations (Record no. 1663)
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000 -LEADER | |
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fixed length control field | 02115 a2200229 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190402113837.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190402b ||||| |||| 00| 0 eng d |
020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781137500908 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | IIMV |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ian Chaston |
Relator term | Author |
9 (RLIN) | 1035 |
245 ## - TITLE STATEMENT | |
Title | Entrepreneurial Marketing: Sustaining Growth in All Organisations |
Statement of responsibility, etc. | by Ian Chaston |
250 0# - EDITION STATEMENT | |
Edition statement | 2nd ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Macmillan |
Place of publication, distribution, etc. | UK |
Date of publication, distribution, etc. | 2016 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 388 pages; |
Other physical details | illustrations: |
Dimensions | 24 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | 1. Entrepreneurship and Market Conventions<br/>2. Understanding the Conventional Competitor<br/>3. Planning and Visioning<br/>4. Entrepreneurial Marketing Strategy<br/>5. Identifying Entrepreneurial Opportunities<br/>6. Entrepreneurial Competence<br/>7. Innovation<br/>8. Technology <br/>9. Entrepreneurial Promotion<br/>10. Online Promotion<br/>11. Social Media<br/>12. Blogs, Tweets and Apps<br/>13. Entrepreneurial Pricing and Distribution<br/>14. Entrepreneurial Service Marketing<br/>15. B2B Marketing<br/>16. Small Firm Entrepreneurship<br/>17. Public Sector. |
520 3# - SUMMARY, ETC. | |
Summary, etc. | Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment.Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy. |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing Management. |
9 (RLIN) | 1036 |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Entrepreneurship. |
9 (RLIN) | 1037 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Non-fiction | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | General Stacks | 04/02/2019 | 2 | 3.00 | 3 | 4 | 658.802 CHA | 001129 | 09/18/2022 | 07/14/2021 | 4562.15 | 04/02/2019 | Book |