Entrepreneurial Marketing: Sustaining Growth in All Organisations (Record no. 1663)

MARC details
000 -LEADER
fixed length control field 02115 a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190402113837.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190402b ||||| |||| 00| 0 eng d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781137500908
040 ## - CATALOGING SOURCE
Transcribing agency IIMV
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Ian Chaston
Relator term Author
9 (RLIN) 1035
245 ## - TITLE STATEMENT
Title Entrepreneurial Marketing: Sustaining Growth in All Organisations
Statement of responsibility, etc. by Ian Chaston
250 0# - EDITION STATEMENT
Edition statement 2nd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Macmillan
Place of publication, distribution, etc. UK
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xii, 388 pages;
Other physical details illustrations:
Dimensions 24 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. Entrepreneurship and Market Conventions<br/>2. Understanding the Conventional Competitor<br/>3. Planning and Visioning<br/>4. Entrepreneurial Marketing Strategy<br/>5. Identifying Entrepreneurial Opportunities<br/>6. Entrepreneurial Competence<br/>7. Innovation<br/>8. Technology <br/>9. Entrepreneurial Promotion<br/>10. Online Promotion<br/>11. Social Media<br/>12. Blogs, Tweets and Apps<br/>13. Entrepreneurial Pricing and Distribution<br/>14. Entrepreneurial Service Marketing<br/>15. B2B Marketing<br/>16. Small Firm Entrepreneurship<br/>17. Public Sector.
520 3# - SUMMARY, ETC.
Summary, etc. Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment.Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy.
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management.
9 (RLIN) 1036
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship.
9 (RLIN) 1037
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam General Stacks 04/02/2019 2 3.00 3 4 658.802 CHA 001129 09/18/2022 07/14/2021 4562.15 04/02/2019 Book

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