Marketing Management: (Record no. 167)

MARC details
000 -LEADER
fixed length control field 01341nam a22003491a 4500
001 - CONTROL NUMBER
control field vtls000073238
003 - CONTROL NUMBER IDENTIFIER
control field IIMBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180822135255.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100616s2007 |r| ||110|eng||||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131702006
035 ## - SYSTEM CONTROL NUMBER
System control number iimb120850
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201407231026
Level of effort used to assign nonsubject heading access points reena
Level of effort used to assign subject headings 201405091056
Level of effort used to assign classification reena
Level of effort used to assign subject headings 201106180016
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201008141437
Level of effort used to assign classification niranjan
-- 201006160918
-- VLOAD
040 ## - CATALOGING SOURCE
Original cataloging agency IIMB
082 1# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Marketing Management:
Remainder of title a south asian perspective /
Statement of responsibility, etc. by Philip Kotler, Kevin Lane Keller and Abraham Koshy.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 621p.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Method of acquisition Gift
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Koshy, Abraham
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jha, Mithileshwar
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 10000
-- 10000
-- 1000
6 72051
p there are some pencil marks and no pen marks
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 10000
-- 10000
-- 1000
6 72052
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 10000
-- 10000
-- 1000
6 72053
p NO MARKS
s 2100:20120531
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 10000
-- 10000
-- 1000
6 C31056
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 10000
-- 10000
-- 1000
6 C33171
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 30000
-- 30000
-- 1000
6 C33521
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 4 658.8 KOT C00662 12/09/2019 11/26/2019 08/22/2018 Book

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