Statistics for Marketing and Consumer Research (Record no. 1704)
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000 -LEADER | |
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fixed length control field | 02103 a2200205 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190723160904.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190723b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781412911221 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | IIMV |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83028 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mario Mazzocchi |
Relator term | Author |
9 (RLIN) | 1118 |
245 0# - TITLE STATEMENT | |
Title | Statistics for Marketing and Consumer Research |
Statement of responsibility, etc. | by Mario Mazzocchi |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Sage |
Place of publication, distribution, etc. | New Delhi |
Date of publication, distribution, etc. | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 412 pages; |
Other physical details | Illustrations: |
Dimensions | 22 cm. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | PART I Collecting Preparing and ...1<br/>1 Measurement Errors and Data fo...2<br/>2 Secondary Consumer Data27<br/>3 Primary Data Collection46<br/>4 Data Preparation and Descripti...77<br/>PART II Sampling Probability and...103<br/>5 Sampling104<br/>6 Hypothesis Testing130<br/>7 Analysis of Variance150<br/>PART III Relationships Among Var...171<br/>8 Correlation and Regression172<br/>9 Association Loglinear Analysis...196<br/>10 Factor Analysis and Principal...218<br/>PART IV Classification and Segme...247<br/>11 Discriminant Analysis248<br/>12 Cluster Analysis263<br/>13 Multidimensional Scaling283<br/>14 Correspondence Analysis300<br/>PART V Further Methods in Multiv...315<br/>15 Structural Equation Models316<br/>16 Discrete Choice Models337<br/>17 The End and Beyond352<br/>APPENDIX Fundamentals of Matrix ...359<br/>Glossary375<br/>References387 |
520 3# - SUMMARY, ETC. | |
Summary, etc. | Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.<br/><br/>The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:<br/><br/>- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)<br/><br/>- 136 multiple choice questions for tests<br/><br/>This is augmented by in-depth discussion of topics including:<br/><br/>- Sampling<br/><br/>- Data management and statistical packages<br/><br/>- Hypothesis testing<br/><br/>- Cluster analysis<br/><br/>- Structural equation modelling |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Business & Economics |
9 (RLIN) | 1119 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Non-fiction | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | General Stacks | 07/23/2019 | 11 | 2 | 658.83028 MAZ | 001156 | 12/05/2019 | 07/27/2019 | 3823.04 | 07/23/2019 | Book |