Statistics for Marketing and Consumer Research (Record no. 1704)

MARC details
000 -LEADER
fixed length control field 02103 a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190723160904.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190723b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412911221
040 ## - CATALOGING SOURCE
Transcribing agency IIMV
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83028
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mario Mazzocchi
Relator term Author
9 (RLIN) 1118
245 0# - TITLE STATEMENT
Title Statistics for Marketing and Consumer Research
Statement of responsibility, etc. by Mario Mazzocchi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Sage
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 412 pages;
Other physical details Illustrations:
Dimensions 22 cm.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note PART I Collecting Preparing and ...1<br/>1 Measurement Errors and Data fo...2<br/>2 Secondary Consumer Data27<br/>3 Primary Data Collection46<br/>4 Data Preparation and Descripti...77<br/>PART II Sampling Probability and...103<br/>5 Sampling104<br/>6 Hypothesis Testing130<br/>7 Analysis of Variance150<br/>PART III Relationships Among Var...171<br/>8 Correlation and Regression172<br/>9 Association Loglinear Analysis...196<br/>10 Factor Analysis and Principal...218<br/>PART IV Classification and Segme...247<br/>11 Discriminant Analysis248<br/>12 Cluster Analysis263<br/>13 Multidimensional Scaling283<br/>14 Correspondence Analysis300<br/>PART V Further Methods in Multiv...315<br/>15 Structural Equation Models316<br/>16 Discrete Choice Models337<br/>17 The End and Beyond352<br/>APPENDIX Fundamentals of Matrix ...359<br/>Glossary375<br/>References387
520 3# - SUMMARY, ETC.
Summary, etc. Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.<br/><br/>The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:<br/><br/>- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)<br/><br/>- 136 multiple choice questions for tests<br/><br/>This is augmented by in-depth discussion of topics including:<br/><br/>- Sampling<br/><br/>- Data management and statistical packages<br/><br/>- Hypothesis testing<br/><br/>- Cluster analysis<br/><br/>- Structural equation modelling
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Economics
9 (RLIN) 1119
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam General Stacks 07/23/2019 11 2 658.83028 MAZ 001156 12/05/2019 07/27/2019 3823.04 07/23/2019 Book

Copyright © 2021 Indian Institute of Management Visakhapatnam
Koha v20.05