Marketing management / (Record no. 171)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01090nam a22003011a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000073519 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180822135258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100616s2005 |r| ||110|eng|||| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120327993 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120327993 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | iimb119198 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201405091128 |
| Level of effort used to assign nonsubject heading access points | reena |
| Level of effort used to assign subject headings | 201405051547 |
| Level of effort used to assign classification | reena |
| Level of effort used to assign subject headings | 201108111313 |
| Level of effort used to assign classification | kathyayini |
| Level of effort used to assign subject headings | 201106180014 |
| Level of effort used to assign classification | VLOAD |
| -- | 201006160919 |
| -- | VLOAD |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIMB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | by Philip Kotler and Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi: |
| Name of publisher, distributor, etc. | Prentice Hall India, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | pv.. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Prof Nagasimha b Kanagal: |
| Address | IIMB; |
| Method of acquisition | Gift |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lane Keller, Kevin |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 10000 |
| -- | 1000 |
| 6 | 70047 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 10000 |
| -- | 1000 |
| 6 | C33185 |
| a | 658.8 KOT;1 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 30000 |
| -- | 30000 |
| -- | 1000 |
| 6 | C00048 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | 6 | 5 | 658.8 KOT | C00048 | 03/18/2024 | 01/30/2024 | 08/22/2018 | Book |