Iconic Advantage®: Don't Chase the New, Innovate the Old (Record no. 1758)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02160 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190823164203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190823b ||||| |||| 00| 0 eng d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781682615409 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMV |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 650.1 SOO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Soon Yu |
| Relator term | Author |
| 9 (RLIN) | 1214 |
| 245 0# - TITLE STATEMENT | |
| Title | Iconic Advantage®: Don't Chase the New, Innovate the Old |
| Statement of responsibility, etc. | by Soon Yu |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Savio Republic |
| Place of publication, distribution, etc. | New york |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 189 pages: |
| Other physical details | Illustrations; |
| Dimensions | 25 cm. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | "Soon has an uncanny ability to take mysteries and turn them into heuristics. He's done it on innovation and design, and now with Iconic Advantage." -- Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business "Iconic Advantage is even more important for startups than it is for established brands and large companies." -- Wen Hsieh, General Partner, Kleiner Perkins Caufield Beyers "Icons are critical strategic assets for brands and companies. This book offers deep insights on how to establish timeless distinction and relevance, and builds a compelling case for all companies, from Fortune 500 to venture-backing startups, to focus their resources on building greater iconicity." -- Iris Yen, Global VP of Strategy, Nike "Having built a $2 billion pipeline of innovation for brands like Van's, Timberland, The North Face, and Wrangler, Soon understands how to create iconic products...if you aspire for you brand or products to be iconic, read this book." -- Chip Heath, NYT bestselling author of Switch and Made to Stick, Professor, Stanford Graduate School of Business "Great brands are truly iconic...but creating one is as much science as it is art. This book teaches you the key ingredients so you can create your own Iconic Advantage." -- Claudia Kotchka, Former VP of Design Innovation & Strategy, Procter & Gamble "This book explains why some brands are built to last and others seem doomed to perish. It's a framework that every marketer can put into play right away." -- Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg<br/>show less<br/> |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dave Birss |
| 9 (RLIN) | 1215 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | General Stacks | 08/23/2019 | 2 | 1.00 | 2 | 2 | 650.1 SOO | 001203 | 09/02/2023 | 08/20/2023 | 1805.00 | 08/23/2019 | Book |