Research for marketing decisions / (Record no. 222)
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|---|---|
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| 001 - CONTROL NUMBER | |
| control field | vtls000101230 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180822135349.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100616s1994 ii |r| ||110|eng|||| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120307577 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | iimb94983 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201806241644 |
| Level of effort used to assign nonsubject heading access points | david |
| Level of effort used to assign subject headings | 201207151109 |
| Level of effort used to assign classification | gaddi |
| Level of effort used to assign subject headings | 201106180156 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201007301641 |
| Level of effort used to assign classification | VLOAD |
| -- | 201006161148 |
| -- | VLOAD |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIMB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | GRE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Green, Paul E |
| 245 10 - TITLE STATEMENT | |
| Title | Research for marketing decisions / |
| Statement of responsibility, etc. | by Paul E Green, Donald S Tull, gerald Albaum |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 784p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Decision making |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tull, Donald S |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Albaum, Gerald |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Visakhapatnam - Andhra University | Indian Institute of Management Visakhapatnam - Andhra University | 08/22/2018 | 658.83 GRE | C00054 | 08/22/2018 | 08/22/2018 | Book |