Strategic brand management for B2B markets : (Record no. 562)
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000 -LEADER | |
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fixed length control field | 01949nam a2200301 a 4500 |
001 - CONTROL NUMBER | |
control field | vtls000152795 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | IIMBL |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180822135908.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 151009s2010 ii a b 00 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788132105220 (PB) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
Level of rules in bibliographic description | 201602121220 |
Level of effort used to assign nonsubject heading access points | rajesha |
-- | 201510091700 |
-- | vishal |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | SAR |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sarin, Sharad |
245 10 - TITLE STATEMENT | |
Title | Strategic brand management for B2B markets : |
Remainder of title | A road map for organizational transformation / |
Statement of responsibility, etc. | by Sharad Sarin. |
250 ## - EDITION STATEMENT | |
Edition statement | 1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Oxford<br/>University Press |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (p. [249]=253) and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands : the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating indian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Branding (Marketing) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Product management |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Branding (Marketing) |
Geographic subdivision | India |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand name products |
General subdivision | Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand name products |
General subdivision | Management |
Geographic subdivision | India. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Product management |
Geographic subdivision | India. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Industrial marketing. |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
-- | VIRTUAITEM |
-- | 30000 |
-- | 30000 |
-- | 1000 |
6 | 000302 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | 393.75 | 2 | 658.827 SAR | 000302 | 02/14/2020 | 12/19/2019 | 525.00 | 08/22/2018 | Book |