Strategic brand management for B2B markets : (Record no. 562)

MARC details
000 -LEADER
fixed length control field 01949nam a2200301 a 4500
001 - CONTROL NUMBER
control field vtls000152795
003 - CONTROL NUMBER IDENTIFIER
control field IIMBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180822135908.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151009s2010 ii a b 00 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132105220 (PB)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201602121220
Level of effort used to assign nonsubject heading access points rajesha
-- 201510091700
-- vishal
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number SAR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sarin, Sharad
245 10 - TITLE STATEMENT
Title Strategic brand management for B2B markets :
Remainder of title A road map for organizational transformation /
Statement of responsibility, etc. by Sharad Sarin.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Oxford<br/>University Press
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [249]=253) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands : the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating indian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Geographic subdivision India
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management
Geographic subdivision India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
Geographic subdivision India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial marketing.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 30000
-- 30000
-- 1000
6 000302
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
        Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 393.75 2 658.827 SAR 000302 02/14/2020 12/19/2019 525.00 08/22/2018 Book

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