Hooked : (Record no. 5746)

MARC details
000 -LEADER
fixed length control field 01917nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220621153108.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220621b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780241184837
040 ## - CATALOGING SOURCE
Transcribing agency IIMV
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.575
Item number EYA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Eyal, Nir
9 (RLIN) 31580
245 1# - TITLE STATEMENT
Title Hooked :
Remainder of title how to build habit-forming products
Statement of responsibility, etc. by Nir eyal
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK;
Name of publisher, distributor, etc. Penguin Random House,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent 246 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 699
520 ## - SUMMARY, ETC.
Summary, etc. ABOUT HOOKED How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
9 (RLIN) 31581
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers' preferences
9 (RLIN) 31582
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products
9 (RLIN) 31583
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hoover, Ryan
9 (RLIN) 31584
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

No items available.


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