Hooked : (Record no. 5746)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01917nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220621153108.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220621b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780241184837 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMV |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.575 |
| Item number | EYA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Eyal, Nir |
| 9 (RLIN) | 31580 |
| 245 1# - TITLE STATEMENT | |
| Title | Hooked : |
| Remainder of title | how to build habit-forming products |
| Statement of responsibility, etc. | by Nir eyal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | UK; |
| Name of publisher, distributor, etc. | Penguin Random House, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 246 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 699 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ABOUT HOOKED How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 31581 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers' preferences |
| 9 (RLIN) | 31582 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products |
| 9 (RLIN) | 31583 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hoover, Ryan |
| 9 (RLIN) | 31584 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
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