MARC details
| 000 -LEADER |
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| fixed length control field |
07747cam a2200445 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
18083129 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220718161702.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140327s2014 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2014005243 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781118456149 (hardback) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
IIMV |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HM538 |
| Item number |
.D55 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
300.723 |
| Edition number |
23 |
| Item number |
DIL |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
SOC024000 |
| Number source |
bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dillman, Don A., |
| Dates associated with a name |
1941- |
| Relator term |
author. |
| 9 (RLIN) |
32079 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Internet, mail, and mixed-mode surveys |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Internet, phone, mail, and mixed-mode surveys : |
| Remainder of title |
the tailored design method / |
| Statement of responsibility, etc. |
Don A. Dillman, Jolene D. Smyth, Leah Melani Christian. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2014]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 509 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Revision of the author's Internet, mail, and mixed-mode surveys. Hoboken, N.J. : Wiley & Sons, c2009. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 469-490) and indexes. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: Preface Chapter 1: Sample surveys in our electronic world Four cornerstones of quality surveys What is different about surveying in the 2010s? Why emphasize mixed-mode data collection? What is tailored design and why it is needed? Conclusion Chapter 2: Reducing people's reluctance to respond to surveys Example of a survey with a high response rate Using social exchange concepts to motivate potential respondents Putting the parts together: some guidelines for applying social exchange Mixed-mode designs provide new opportunities for applying social exchange Returning to the WSU doctoral student experience survey: Why it obtained such a high response rate Conclusion List of guidelines Chapter 3: Covering the population and selecting who to survey Essential definitions and their use Current coverage and access considerations Common sampling frames and assessing how well they cover the population Probability sampling Post-survey adjustments and calculating sampling error Nonprobability sampling Conclusion Chapter 4: The fundamentals of writing questions Issues to consider when starting to craft survey questions The anatomy of a survey question and types of question formats Guidelines for choosing words and forming questions Conclusion List of guidelines Chapter 5: How to write open and closed ended questions Guidelines for writing open-ended questions General guidelines for writing all types of closed-ended questions Guidelines for nominal closed-ended questions Guidelines for ordinal closed-ended questions Conclusion List of guidelines Chapter 6: Aural versus visual design of questions and questionnaires The importance of visual design in self-administered surveys Visual design concepts and their application to surveys General guidelines for the visual presentation of survey questions Guidelines for the visual presentation of open-ended questions Guidelines for the visual presentation of closed-ended questions Guidelines for the visual presentation of questionnaire pages or screens A case study: the use of visual design principles to improve data quality in the American Community Survey Conclusion List of guidelines Chapter 7: Ordering questions and testing for question order effects Question order Testing questions and questionnaires Conclusion List of guidelines Chapter 8: Telephone questionnaires and implementation Types of telephone only surveys today Guidelines for designing telephone questionnaires Guidelines for administering telephone questionnaires Guidelines for establishing calling rules and procedures Quality control and testing guidelines for telephone surveys Conclusion List of guidelines Chapter 9: Web questionnaires and implementation Guidelines for designing web and mobile questionnaires Guidelines for web and mobile survey implementation Quality control and testing guidelines for web surveys Conclusion List of guidelines Chapter 10: Mail questionnaires and implementation Guidelines for designing paper questionnaires Guidelines for implementing mail questionnaires Quality control and testing guidelines for mail-only surveys Conclusion List of guidelines Chapter 11: Mixed-mode questionnaires and survey implementation When single-mode surveys are not acceptable Why consider a mixed-mode survey design Guidelines for designing questionnaires that will minimize measurement differences across survey modes Expanding the research base for designing mixed-mode surveys Guidelines for using multiple contact modes to achieve more effective communication with potential respondents Guidelines for providing alternative response modes From individual guidelines to practical study designs Guidelines for testing mixed-mode surveys Conclusion List of guidelines Chapter 12: Responding to societal change and preparing for what lies ahead Panels and longitudinal surveys Nonprobability surveys New mobile devices and technology Supplementing questionnaires with measurement using electronic devices Big data and administrative records Data security Specialized purpose surveys International and cross-cultural surveys The challenge of connecting with empowered but diverse respondents References Index . |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone--including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social surveys. |
| 9 (RLIN) |
32080 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Questionnaires. |
| 9 (RLIN) |
32081 |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Data Collection. |
| 9 (RLIN) |
32082 |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Questionnaires. |
| 9 (RLIN) |
32081 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
SOCIAL SCIENCE / Research. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
32083 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smyth, Jolene D., |
| Relator term |
author. |
| 9 (RLIN) |
32084 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Christian, Leah Melani, |
| Relator term |
author. |
| 9 (RLIN) |
32085 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Dillman, Don A., 1941- |
| Title |
Internet, phone, mail, and mixed-mode surveys |
| Edition |
4th edition. |
| Place, publisher, and date of publication |
Hoboken : Wiley, 2014 |
| International Standard Book Number |
9781118921296 |
| Record control number |
(DLC) 2014016585 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
