MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02147cam a2200373 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16691678 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230511172746.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110314r20102008nyu b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008461010 |
| Canceled/invalid LC control number |
2008006057 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780385523899 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn326529068 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Transcribing agency |
IIMV |
| Modifying agency |
YDXCP |
| -- |
NYP |
| -- |
TJC |
| -- |
OCLCQ |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.12615 |
| Item number |
.L56 2010 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
LIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lindstrom, Martin, |
| Dates associated with a name |
1970- |
| 9 (RLIN) |
32918 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Buy ology : |
| Remainder of title |
truth and lies about why we buy / |
| Statement of responsibility, etc. |
Martin Lindstrom ; [foreword by Paco Underhill]. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Buyology |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st pbk. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Broadway Books, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 254 p. ; |
| Dimensions |
21 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"With a new chapter on buying in today's economy"--Cover. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previously published in hardcover in slightly different form: New York : Doubleday, 2008. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 239-243) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Neuromarketing. |
| 9 (RLIN) |
32919 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
32920 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Psychology. |
| 9 (RLIN) |
32921 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Shopping |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
32922 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
32923 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
pccadap |
| d |
3 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
